Why does video work better?

The latest video trends

  • 99% of businesses who use video say they will continue to do so in 2018
  • 85% of businesses regard video as an important part of their marketing strategy. (up from 82% in 2017)
  • 82% of businesses plan to spend more on video marketing in 2018. (the same percentage as last year)
  • 78% of marketers say video gives them a good ROI. (down from 83% in 2017)
  • 97% of marketers say video has helped increase user understanding of their product or service.
  • 76% say it helped them increase sales.
  • 47% say it helped them reduce support queries.
  • 76% say it helped them increase traffic.
  • 80% of marketers say video has increased dwell time on their website.

But why animation?

  • Animation explainer video is perfect for those areas of business where it is difficult to present and to sell a product through other types of video or promotional methods. For example, you develop websites or you’re engaged in contextual advertising. Your explainer video should include information on target customers’ problems, benefits of the company and its workflow, several cases with figures and so on. You have to admit that it’s rather difficult to show traffic growth in video unless it’s animated. Virtually any information can be visualized with the help of animated explainer videos — and this is its main advantage over real video.
  • Lively animated characters along with eye-catching cartoons, trigger strong emotions and create a very special atmosphere that engages an audience and captures their attention. This adds an emotional component to rational arguments, enhancing the desired effect. It’s easier and more interesting for the audience to keep up with a storyline, when positive feelings are involved and the information presented in the video is more likely to stick in the memory. Plus, animated explainer videos are associated to a marketing tool in a less degree than staged video — and that’s why it doesn’t come off as irritating or obtrusive advertising.
  • Animated explainer video is not limited to scripts. The characters can fly, dance, sing and wear any costumes, while the action may take place at any historical period and in any geographical location. This makes it possible to create an inventive storyline for better presentation of a product.


Reasons to take animated video on board

  • Increased conversions
  • More sales
  • Increased click-through
  • Higher rankings in search engines
  • Easy-to-remember marketing messages
  • Customers’ engagement
  • Reducing the number of consultations




Animated video production company https://hound-studio.com

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Hound Studio

Hound Studio

Animated video production company https://hound-studio.com

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